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Research, guides & updates

What we're learning about AI commerce, sustainability claims, and the verification gap.

ResearchMarch 28, 2026

Why AI Shopping Agents Can't Verify Sustainability Claims

Google AI Mode, ChatGPT Shopping, and Perplexity are changing how people buy. But none of them can tell you if a product's sustainability claims are real.

By The Mazenta Team

GuideMarch 25, 2026

What Is an AI Readability Score — And Why Your Brand Needs One

Your certifications might be invisible to Google AI Mode and ChatGPT Shopping. Here's how to measure and fix that.

By The Mazenta Team